What is Search Engine Optimisation?
Search Engine Optimisation (or SEO) is the practice of optimising a website so that it gets listed high up in the search results of search engines such as Google, Yahoo and MSN when someone is searching on keywords related to your website. SEO is about bringing visitors to your site who are looking for what you’re offering. Since search engines are one of the primary ways that Internet users find Web sites, how much traffic you get to your website will be influenced by how high up it appears in search results for important keywords.
At Stellar Web Works we believe in optimising your website for search engines from the get-go. Our philosophy is that if you design web standards compliant, semantically marked up web pages with high quality accessible content, the search engines will follow. We will guide you towards creating quality content that is engaging to your visitors and at the same time rich in those important keywords that your potential customers are searching for.
In addition to internal factors on your website, your search engine rankings are also heavily influenced by external factors such as external links to your site among other things. Through our partnership network we can offer you additional services in this area such as external link generation, pay per click advertising, public relations, e-mail marketing and more.