Scanning through an industry newsletter that arrived in my inbox this morning I came accross an article that made me feel great about running my own small business. It got me thinking about the huge advantage a client has in choosing a small business like mine instead of going with a big web company. The big advantage? Easy. Small business cares. I care about my clients. I can’t afford not to care. If I don’t care, I don’t get paid, it’s that simple!
Big business doesn’t have to care; the guy on the end of the phone still gets his pay check no matter what happens with your web site. It’s all about accountability. To a big business with lots of clients, you are just one more drop in the bucket. It’s not such a big deal to them if they loose you. But to a small business you are their bread and butter. A small business cannot afford to loose a client and needs to make each client happy in order gain new clients and have any chance of success.
A small business is far more likely to have a finger on the pulse of your web operations and react quickly to your needs, because its service is more personalized. A small business will know what’s happening, who it’s happening to, and what to do to fix it.