The website instruction and management manual that we provide to our clients includes a basic overview of search engine optimisation (SEO). Here I will include some hand picked online resources intended for our clients to educate themselves on SEO. These are resources that which we feel are suited to our typical clients – mainly small New Zealand businesses. I will endeavour to update this article as I find resources that are best suited to clients of Stellar Web Works.
Note: Keep in mind that most of these guides promote their own tools and services. Therefore it is good to have a look at guides from multiple sources to that you can get a fuller understanding of what tools are available.
The Beginner’s Guide to SEO – Moz.com
This is a pretty comprehensive guide to SEO broken into 7 chapters. The first chapter, ‘SEO 101’, is a good introduction to SEO and then it gets more into the nitty-gritty details in the remaining chapters.
The Beginner’s Guide to SEO – ahrefs.com
Another beginners guide in chapter form – 6 chapters in this one, each chapter further broken down into chapters/sections.
Small business SEO and local search
This guide focuses on the factors involved in local search so it is particularly relevant to businesses that target customers in their locality.