Here I include some hand picked online resources intended for our clients to educate themselves on SEO. These are resources that which we feel are suited to small New Zealand businesses.
Note: this an excerpt from our Web Site Management Instruction Manual
Search engine optimisation is all about improving how a website performs in the results returned by the search engines (Google, Yahoo, Bing/MSN, etc.) for related keywords and phrases. There are 2 main aspects to it – 1) On-site SEO and 2) Off-site SEO.
Here’s a video that I came across on searchengineland.com that explains the basics of Search Engine Optimisation (SEO) in an easy to follow, non-tech-speak manner. I thought I’d share it here as it may serve as a useful primer on SEO for my clients: