Category : Tips & Tricks

Design and Enhance Your Website for a More User Friendly Experience

User experience is about how easy or difficult it is for visitors to your website to interact with the website to achieve their goals (and your goals). A good web site user experience requires:

  • easy to find and access content and use the functionality on the site (ease of use)
  • visual impact of the site is engaging and consistent with the brand identity
  • suitable functionality and features which engage the user and make it easy to complete the tasks appropriate to the site (e.g. purchase products, book a room, interact with other site visitors)
  • the website contains compelling, up-to-date content, appropriate to the needs and goals of the visitor
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